Transformations are fairly complex, and tend to capture the movie's visual spectacle of a vehicle flying apart into a thousand pieces as the robots transform. The main line figures feature an above-average design complexity, packing an amazing number of moving parts into a small package. Most alternate forms are realistically styled contemporary Earth vehicles, many of which are licensed replicas. Even non-film characters match the overall aesthetic. Robot modes integrate and hide their vehicle mode kibble very well, avoiding most of the parts-clearance problems seen in many " shellformer" style designs.
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The main line movie figures attempt to emulate the complex, multi-faceted appearance of the screen characters, succeeding to a remarkable degree given the radical style shift.
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Many of these are featured in alternate movie-related media, such as prequel comics and video games.įollowing the success of the movie toyline, it was expanded with the AllSpark Power and Premium Series sub-lines, while the subsequent toyline, Transformers Animated, was officially pushed back from late 2007/early 2008 to July 2008. Given the limited number of Transformers featured in the movie, the toyline naturally contains many additional characters. Virtually all characters of the movie cast received multiple toy incarnations at various price points, from the tiny $4 Legends versions and two-for-$5 Robot Heroes PVCs up to the massive, complex, electronic $80 Ultimate Bumblebee. Other markets, such as Japan and even Europe, also had their own exclusives. Furthermore, many stores received various exclusive redecos and multi-packs. Others, such as Real Gear Robots and the various role play toys, expand on the plot and concepts of the movie. Some, such as the Fast Action Battlers and Cyber Slammers, are aimed at younger users. In addition to the standard "main line" figures, several sub-lines were developed. The prominence of the movie allowed Hasbro to push the toy line to new levels of complexity and diversity. The 2007 film Transformers was accompanied by one of the largest product blitzes in the history of the Transformers brand.
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